Hot 6ix 마케팅 전략 (영문)

Hot 6ix 마케팅 전략 (영문)

Hot 6ix 마케팅 전략 (영문).pptx

목차 1.Introduction 2.Situation Analysis 3.Marketing Strategies 4.Marking Implementation 5.Financial Analysis 6.Conclusion 본문 I. Introduction Company introduction Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water. Establishment and successful launch of Chilsung Cider in 1950 The First Entry in Chinese Beverage market in 2005 Developing functional products and premium lines to expand the mineral water , tea , coffee and high-end liquor market The First Launching of Hot 6ix product in March , 2012 and leading booming sales of Energy drink in Korea II. Situation Analysis _ Internal analysis Current Goal & Objective Current goal : To increase market share by selling new products ( light and fruits energy ) Current Objective : To achieve sales of 70 billion won in 2013 Analysis on current energy drink market Functional beverage accounts for 11 % of domestic beverage market and Hot6ix is dominating 60% of market share followed by Redbull , Burn in tense Etc. 키워드 마케팅, 영문