경영학 LG전자의 스마트폰 사업 전략(영문)

경영학 LG전자의 스마트폰 사업 전략(영문)

[경영학] LG전자의 스마트폰 사업 전략(영문).docx

목차 1. Introduction 2. Analysis of the phone market 3. Strategy and Recommendations 4. Conclusion 본문 1. Introduction LG Electronics has recently decided to raise one trillion won through new shares sales to prepare money to reinforce their businesses. They are planning to invest more than 60% of the money raised to the smart phone business. LG Electronics was once a leading company of the mobile phone industry reaching 10% of the world market share have faced many trouble after the industry have moved into the era of smart phones. LG Electronics is tried a lot of different efforts to bounce back to regain the position they used to be in, but have continuously failed. And this share sales and investment in smart phones businesses seems to be a major strategic decision for LG Electronics and it would affect the future of LG Electronics. Our team have first analyzed the mobile phone industry and then tried to figure out the problems of LG Electronics' past strategies in the market, and would like to recommend strategies that would help LG Electronics gain success in the smart phone industry. 키워드 스마트, LG전자, LG전자의, 스마트폰, 사업