축제 서비스 K Pop Festival 음악 축제 기획 및 마케팅

축제 서비스 K Pop Festival 음악 축제 기획 및 마케팅

[축제 서비스] K Pop Festival 음악 축제 기획 및 마케팅.pptx

목차 1.Introduction 2.Benchmarking 3.Plan 4.Management 5.Marketing Strategy 6.Promotion 7.Budget Plan & Expectation 본문 Independence Cooperation Respect of nature 1) Program configuration ⇒ The participation of Korea famous singers ⇒ To participate in a variety of programs ⇒ Cover dance, fan signing event, shake hands event, mini concerts, talk shows Jeonju city is lack of accommodation Shuttle Bus Jeonju station ~ Chonbuk univ- Intercity Bus Terminal hall leading to the Hanok Village in Jeonju Tourist routes and accommodation will be to plan for solving the most convenient route. Food import regulations Using the festival grounds is possible throughout the year. Improving the image of Jeollabuk-do. 키워드 축제, Pop, 음악, 마케팅, 서비스