소비자행동론 인디문화와 소비(영문)

소비자행동론 인디문화와 소비(영문)

[소비자행동론] 인디문화와 소비(영문).pptx

목차 ⅠINTRODUCE ABOUT INDIE CULTURE ⅡPURPOSE WHY WE FEEL INTERESTING ABOUT INDIE ⅢPROGRESS IN DEPTH INTERVIEW & FOCUS GROP INTERVIEW ⅣDISCUSSION RESULT & DISCUSSION 본문 "DON'T APPEAL TO TV? THAT'S INDIE?" NO! Indie is a short form of independence or independent" In music, independent music, often shortened to indie music or indie is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous, Do-It-Yourself approach to recording and publishing. Sick of common pop music Indie's image has been changed Better approach path People wants really something special, They need uniqueness. 키워드 music, or, is