유통관리 커피믹스 산업 -남양 프렌치카페 커피믹스(French Cafe Coffee Mix)

유통관리 커피믹스 산업 -남양 프렌치카페 커피믹스(French Cafe Coffee Mix)

[유통관리] 커피믹스 산업 -남양 프렌치카페 커피믹스(French Cafe Coffee Mix).pptx

목차 1. Market Analysis 2. Entry of Namyang to coffee market & change strategy 3. Change of the market 4. Suggestion of Namyang's distribution strategy 5. Problems 본문 Korean coffee market size Korean coffee market size (Criteria: the first half year of 2011) 2,000 billion won Coffee mix market - 1,100 billion won 중략 Dong Suh Food Dong Suh Food Co., Ltd Manufacturing & selling corporation -Cereal, grain tea, coffee Headquarter : Mapo-Gu, Seoul CEO : Changhwan Lee, Tomas Foundation date : 1968. 5. 23 1970 Launch the first product, Maxwell 1976 Launch the first coffee mix in the world 1978 Launch coffee for the vending machine 1992 Maxim, Enter Europe market Overwhelming No.1 in Korean coffee mix market Market share 77% in the first-half of 2011 Nestlé Nestlé S.A Swiss food company Headquarter : Vevey, Switzerland CEO : Peter Brabeck Foundation date : 1964. 3. 13 280 thousand employees working in 86 countries for Nestle 8,000 products 1866 Started to produce infant food 1905 Nestlé and the Anglo-Swiss Condensed Milk Company merge 1938 Nestlé introduces Nescafe 1977 Established Nestle Developing product innovation & improvement through continuous R&D investment 키워드 커피믹스, 유통관리, 믹스, 커피, Cafe