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목차 1. Situational Analysis 2. Marketing Goal 3. STP 4. Marketing Mix 본문 pecialty store retailer of rivate label pparel One company does from the production to retailing, and distribution Can produce the latest fashion clothes with relatively cheaper price Cultural environment Sensitive to 'trend' Social environment Rapid changing society Economic environment SPA brand market↑ 키워드 마케팅, 마케팅전략, spa, spao, 스파오 |
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